Evitar a consultoria, pode sair caro?

By believing that poorly reasoned internal decisions or "improvised" solutions are sufficient, consulting is still seen (thankfully less and less) as a "dispensable resource" - but that won't be the case.

The science of simplifying is important so that the consequences of an inefficient process are not reflected.

Over the past few years, I've followed ambitious companies with good ideas, dedicated teams, and a desire to grow. And often, the biggest obstacle isn't a lack of potential—it's the absence of method. Strategic decisions made "by eye," expansion into new markets without adequate preparation, investments made without real validation. None of this stems from a lack of effort. It stems from believing that improvising is cheaper than planning. Until the day it isn't.

I completely understand why some companies hesitate. For many years, consulting was associated with pretty reports, long presentations, and little practical impact. But that reality is changing. Today, what companies are looking for—and what I believe—is close, applied consulting that gets on the ground and builds solutions side-by-side with decision-makers.

Ultimately, the question isn't whether consulting costs money. The real question is: what does it cost not to have it when you need it most?

The question remains.

Alexandre Calapez